They do the same thing with off brands in other things too. I don't know that the quality is any different, and in fact I KNOW from personally working with some of them at my job that they are the exact same product with a different label on them. Wal-Mart brand milk is the same exact milk as the name brand that my store sells, for instance.
I think the rationale is that if you cover more price points with your products you get both cheap and brand finicky crowds buying your stuff, so it is better in the grand scheme, rather than lowering the price on your name brand merch to compete with cheaper stuff.
I think the rationale is that if you cover more price points with your products you get both cheap and brand finicky crowds buying your stuff, so it is better in the grand scheme, rather than lowering the price on your name brand merch to compete with cheaper stuff.
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